The industrial development

From 1966, in Mida Giuseppe Vanoli progressively covered the role of sales manager and general manager before becoming CEO. He remained in Mida until the end of 2009 and was architect of most of the rewarding successes of those years.

Sitting in the middle, Ermanno Grassi, Mida’s first administrator and, on his right, Giuseppe Vanoli.. grassi-vanoli

 
In the early years the commercial network mainly consisted of Comet salesmen who combined selling labels with selling adhesive tapes mostly to stationery wholesalers, while practically ignoring the industrial sector. With Vanoli a new commercial structure was created that aimed directly at industries, allowing a significant increase in the volume of business and, gradually, the range of solutions offered to customers.

Towards the end of the 1960s, production was by now on a large scale and expansion was directed to processing centers. The Company, a leader in Italy, bought a Gallus Q 500, a printing press specifically designed to meet its customers’ needs. Brochure illustrating labels for data processing centers depliant
At the beginning of the 1970s, marketing inspired their business strategies and led to emphasis on the image of the product. Mida adapted to the rapid changes in its target markets by buying the SVECIA MATIC, a revolutionary printing press for flat, silk-screen printing on different materials, with light printing 70 x 100 cm. It had a drying tunnel that greatly improved both quality and productivity; it allowed them to create industrial labels that were resistant to aging and to chemical agents, and to enter in the world of window decals and advertising labels with very innovative proposals: svecia
  • algida the adhesive for the Algida brand created by Mida looked great on refrigerated cabinets in supermarkets and bars around the country.
  •  a window decal, one of its kind, about 1 m high with double-sided print in 6 colors, that reproduced the original bottle of a new liquor on the market and reproduced the exact shape and colors of the product’s label.
  •  a silk screen that reproduced an enormous sunflower in 8 colors, 70 x 100 cm, created on PVC, which the council of Pescara put on all the city’s public transport.

 

stabilimento70
The Mida factory in the 1970s.

 

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